Meet our team

Working together

The day-to-day running of Ethical Reading is done by the founding team of Jim, Gill and Gurprit. We are lucky to have the support of a wonderfully talented advisory council, which meets quarterly to help guide our development.

As the core team is so small team, we rely heavily on help from volunteers and advisory council members, who give their time and expertise to help with events, social media activities and website content.

Please feel free to contact us directly with any questions you may have.


Jim Bignal

Jim has recently retired after running a successful corporate hospitality and events company for over 30 years. He is passionate about the importance of ethical values, both in the workplace and outside.

In addition to Ethical Reading, he is involved with Creating Chances, a charity based in Sydney, Australia, which teaches life skills to disadvantaged children through sport, particularly Rugby Union.

Jim and his wife Virginia have four children and three young grandchildren. He enjoys spending time with his family and friends, watching sport and playing an occasional round of golf.

Gill Ringland

Gill is an expert in foresight and strategy.

From 2002 to 2017 she was CEO and Fellow of SAMI Consulting, a global scenario planning consultancy, research and training organisation. She is now a Fellow Emeritus. She is also a Fellow of the British Computer Society and the World Academy of Art & Sciences. She has been part of several EC High-Level Expert Groups and was previously a member of the UK Economic and Social Research Council and an ICL Fellow.

​Gill realised the importance of ethics while working on the future of governance.

Gurprit Singh

Gurprit has over 30 years’ experience in IT as a software engineer, consultant, and most recently as Chief Technology Officer at Microsoft and Hewlett Packard.

He has always been fascinated by philosophical questions and met Jim on an ethics course and decided to do something together to help organisations put the ethical principles they had learnt into everyday practice. Gill joined soon after.

​Gurprit holds an MSc in Electronics from Southampton University and is a Fellow of the British Computer Society. He is married with three grown-up children and, in his spare time, enjoys long-distance running.

Advisory Council

Professor Emma Borg

Emma is a Professor of Philosophy at the University of Reading and is interested in the relationship between business and society.

In the past Emma has focused on the banking sector and responses to the financial crisis of 2007-8 with recent work on the nature of the social contract banks and other large corporations enjoy.

This work is exploring how a concept of ‘social licence’ might be used to help to constitute and inform business practice in the future, to ensure that practice develops in a way that respects ethical concerns, for instance about fairness.

Professor, Department of Philosophy, University of Reading

Linda Duff

Linda is an experienced leadership coach who helps people align the work they do with what they enjoy and are good at doing.

Linda is passionate about ethics and particularly environmental sustainability. She previously spent 25 years running an organic farm in New Zealand before relocating to the UK due to family commitments.

Owner, Your Life’s Work Leadership Coaching

Andy Dewis

Andy is a co-founder of Pineapple Partnerships, responsible for growth, development and managing its global network. He has 15 years’ experience of launching, buying, scaling and selling sustainable businesses.

Andy is passionate about sustainability and sees Pineapple, as a social enterprise, as the key to helping companies working in this space to scale, grow and make a bigger impact.  He loves the outdoors, living sustainably and spending time with family and friends.

Andy and the team at Pineapple helped to get us up and going over the summer of 2017.

Head of Growth at Pineapple Partnerships

Alison Foster

Alison worked as a registered mental nurse for a number of years and also worked in areas of improvement and behaviour change in the NHS over 23 years working at executive level.

She has a Masters in Managing Change and Innovation as well as a range of other improvement qualifications. In 2017 Alison started Brighter Berkshire out of a desire to help create a more compassionate community for people with mental health issues.

Founder of Brighter Berkshire


Superintendent Stan Gilmour

Superintendent Stan Gilmour took over as the Reading Area Commander at Thames Valley Police in August 2015. Stan’s previous role as a Detective Superintendent was a post that he thoroughly enjoyed, and it saw him getting involved in a wide range of policing activities. He is delighted to move back to Reading and take on the policing challenges that a large and diverse town gives as well as embracing the opportunities it brings.

Stan joined Thames Valley Police in July 1993 and spent the first ten years of his service in Reading. He qualified as a detective and rose through the ranks in a variety of roles working across Thames Valley and nationally.

Local Police Area Commander – Reading

Professor Brad Hooker

Brad Hooker has an undergraduate degree in Philosophy from Princeton and a doctorate in Philosophy from Oxford. He worked at Virginia Commonwealth University before moving to University of Reading in 1993. His book Ideal Code, Real World: a Rule-consequentialist Theory of Morality was published by Oxford University Press in 2000.

Brad has published 80 articles and edited or co-edited 7 collections of new essays. He was the Editor-in-Chief of the journal Utilitas from 2011-2016, and has been an associate editor of various other journals. He was on the Executive Committee of the Mind Association 1998-2005 and the Executive Committee of the British Philosophical Association 2003-2009. His recent research has been on fairness and on financial regulation.

Professor, Department of Philosophy, University of Reading

Nigel Horton-Baker

Nigel leads Reading UK CIC. He is an experienced and highly motivated leader of not-for-profit public and private sector partnerships. Politically and commercially aware, he is committed to transforming local economies and communities through expert advice, lobbying, deal making and delivery of projects and services.

He has worked as a CEO of a small not-for-profit organisation and has directed a large public agency and his own commercial enterprises. He also has extensive board level non-executive experience.

Nigel has helped us connect with key business groups and leaders in the Reading area.

Executive Director at Reading UK CIC

Willem Londeman

Willem is a passionate believer in encouraging ethical behaviours, ethical trading practices and sustainability.

Willem is actively involved in a number of initiatives in Reading furthering  these causes including  the Reading International Solidarity Centre (RISC), the True Food Co-operative and of course, Ethical Reading.

Services Client Manager, Bottomline Technologies

Kathryn McCann

As a freelance copywriter Kathryn specialises in helping organisations get their message across in a clear, compelling way that engages their target audiences.

She works both through agencies and directly for clients in a wide range of sectors, from architecture to water purification. However her real passion is helping organisations that work to make a positive difference, including charities, social enterprises and green start-ups. She has provided great input into the Ethical Reading website.

Kathryn also manages Reading Farmers’ Market and is the co-ordinator of Reading Green Drinks.

Copywriter at Kat Creative

Jim Rogers

Jim joined Grant Thornton in 1990 and became a partner in 1993. He is an experienced audit and advisory partner. His specialism is helping ambitious businesses unlock their potential for growth and supporting them in the critical two to three years leading up to and during a major transition. Many of his clients are private equity backed and international.

He was previously Head of Growth and Strategic Services for Grant Thornton for four years, leading teams throughout the UK in delivering strategic support to fast-growing, mid-sized corporations.

He led the Vibrant Reading Live Lab exercise that first got Ethical Reading co-founder Jim thinking about setting up an organisation like this, and he has been an invaluable contributor and mentor for us.

Partner at Grant Thornton

Nina Smith

Nina specialises in mergers and acquisitions at Shoosmiths in Reading.

Nina was very quick to understand our vision, aims and values and has provided us with input regarding legal matters through Shoosmiths.

Senior Associate at Shoosmiths

Kirsti Wilson

Kirsti leads Connect Reading and is an experienced marketing and business development professional. She has been instrumental in helping us reach out to potential collaborators and business leaders.

Managing Director at Connect Reading

Contributors, collaborators and volunteers

Emma Campolucci

Emma Campolucci is a passionate people person who has devoted the last decade to learning ways to support people grow and develop. Emma has a psychology degree and is a qualified counsellor for Reading Samaritans. She has developed and delivered courses on anxiety, stress management, improving self-confidence, self-compassion and journaling for well-being. Emma is currently planning 3 new courses on managing depression, improving listening skills to improve relationships and understanding the impact of technology on well-being.

Mental health and well-being counsellor and trainer 

Dan Dennis

Dan lectures on philosophy for the Department of Continuing Education at the University of Oxford. He taught the Ethics course Jim and Gurprit attended, which provided crucial inspiration for the development of Ethical Reading.

Dan is a regular contributor to our public events and also advises us on ethical matters.

Lecturer at the University of Oxford

Caroline Gratrix

Caroline is our resident professional photographer specialising in headshots, business events and education marketing. She grew up in Reading and is passionate about community, progression and kindness. She hosts a yearly event to raise funds for local Reading charities, is a trustee for Brighter Berkshire and enjoys connecting people.

Photographer at Viva Photography

Syndie Simon

Syndie is an Associate at Grant Thornton. She provides help with our public events and social media and is instrumental in spreading the word about Ethical Reading.

Associate at Grant Thornton LLP

Paula Watt

Recently retired, Paula has worked within Sales & Marketing in the IT and Telecoms sectors focusing on Sales & Management training. She has had the opportunity to work with international teams needing to collaborate on complex sales cycles.

Within those organisations, where common ethics and outcomes were similar, any differences in commercial, cultural or political experience were often placed firmly in the background.

She firmly believes that with Ethical Reading we have a great opportunity to build a similar environment, starting in Reading!

Volunteer, Ethical Reading

Callum Cromwell

Callum is a young local photographer and urban explorer. He loves to capture the changing face of Reading’s urban environment, especially after dark. He also enjoys researching the history of some of the town’s older buildings and lesser known corners.

All the photographs of Reading on this site were taken by Callum. We think you will agree that he has a real talent. We wish him well in pursing his passion for photography.

Urban explorer and night photographer


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